BROOKLYN, NY
CURRENTLY @
REFLEXGROUP
CURRENTLY READING
WARBREAKER by BRANDON SANDERSON
LISTENING TO
SAINT LEVANT
NESPRESSO
NESPRESSO
NESPRESSO
NESPRESSO’s latest sustainability initiative supports their Colombian coffee farmers by introducing beehives to their farms. Not only do the bees help pollinate coffee blossoms but also they produce honey that pairs beautifully with coffee, providing their caretakers with an additional source of income.
NESPRESSO’s latest sustainability initiative supports their Colombian coffee farmers by introducing beehives to their farms. Not only do the bees help pollinate coffee blossoms but also they produce honey that pairs beautifully with coffee, providing their caretakers with an additional source of income.
NESPRESSO’s latest sustainability initiative supports their Colombian coffee farmers by introducing beehives to their farms. Not only do the bees help pollinate coffee blossoms but also they produce honey that pairs beautifully with coffee, providing their caretakers with an additional source of income.


Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management: Samuel Reyes
& Armand Brescia
Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management: Samuel Reyes
& Armand Brescia
Art Direction: Ilan Belokon
Creative Direction: Gini Lavore
Project Management: Samuel Reyes
& Armand Brescia
NESPRESSO approached us to design window and in-store displays to tell the story and help promote the Honey and Syrup products produced from the nectar of the Colombian honey blossoms. Focusing on the golden accents of honey that are highlighted by the white honeycomb flowers and paper structures, we designed elegant installations, discovery tables, and immersive experiences focused on sustainability through the selective use of recycled and seed paper.
NESPRESSO approached us to design window and in-store displays to tell the story and help promote the Honey and Syrup products produced from the nectar of the Colombian honey blossoms. Focusing on the golden accents of honey that are highlighted by the white honeycomb flowers and paper structures, we designed elegant installations, discovery tables, and immersive experiences focused on sustainability through the selective use of recycled and seed paper.
NESPRESSO approached us to design window and in-store displays to tell the story and help promote the Honey and Syrup products produced from the nectar of the Colombian honey blossoms. Focusing on the golden accents of honey that are highlighted by the white honeycomb flowers and paper structures, we designed elegant installations, discovery tables, and immersive experiences focused on sustainability through the selective use of recycled and seed paper.




























©2025 ILAN BELOKON
©2025 ILAN BELOKON
©2025 ILAN BELOKON