This photoshoot for abc carpet & home brought their latest line of handmade rugs to life. From concepting and preparation to the final shoot, we crafted a campaign that embraced a timeless full-room aesthetic. Using Midjourney image generation and Photoshop, we developed detailed visual “sketches” to guide setups, styling, and lighting. These references shaped the shoot, resulting in five stunning vignettes featuring over 20 rugs—each showcasing the artistry and elegance of abc’s collection.