This photoshoot for abc involved concepting, prepping, and shooting a campaign for their latest line of handmade rugs. Choosing to go with a classic full rug room aesthetic, we refined several “sketches” through the use of Midjourney image generation and Photoshop to provide visual references for setups, styling, and lighting. These were used as references during our shoot, with a total of 5 vignettes and over 20 rugs.