abc carpet & home

CREDITS

Art Direction & 3D Design: Ilan Belokon
Creative Direction: Gini Lavore
3D Animation: 3DO Studio
Project Management: Sora Reid

Growing up in NYC there are few who haven’t heard of or experienced the iconic abc carpet & home flagship store. From its eccentric style to the bursts of colorful fabrics and nick-knacks, abc remains to be a bohemian wonderland of luxury extravagance. This means that when abc approached us for a new concept and asset launch to revitalize their collection of one-of-a-kind rugs we jumped at the chance. Soon after, the flying carpet concept was born, serving as the campaign visual inspiring customers to “bring magic home”. Five unique stills and one 3D animated video later (running across digital and OOH platforms), all the rugs featured in our assets were sold out.